Search Engine Optimization - What does Epos do?

SEO - What does Epos do?

Site Evaluation – By analyzing the content, structure and design of your existing site, we can determine what level of web promotion we can apply to your site and judge the type and extent of changes that would need to be made to the site.

Keyword Research – The obvious key terms are most likely the most competitive. They have a large number of people vying for a top placement in the search engines sometimes without a similar amount of people searching for it. To gain a high ranking in this situation can take an incredible amount of time and money. What you need are effective search terms, terms that many internet users are searching under but which few competitors are promoting them selves under. By far the biggest jump in traffic will come from these terms. We will research the most effective terms and agree with you on the terms under which we will promote your site.

The number of key terms that your site is promoted under will be chosen based on their relevancy to the existing content in your site and the ability with which they can implemented into the site promotion. As a general rule, we promote a minimum of 5 key terms unless the specific web promotion package states otherwise.

Promotion Page – Promotion pages express your company’s relationship with a particular key term and are designed to rank highly under that specific term. They drive highly targeted traffic to your site. Because they are designed around a specific key phrase, promotional pages tend to rank better than existing site pages that have been optimized.

Optimization of site – There are a number of web page factors that can affect the ranking of a site from the frequency of keywords to the type and complexity of coding from which the pages are constructed. By working on these areas, the highest possible search engine value can be derived from them. We will work on every aspect of the site and will aim to make as little obvious changes as possible. Specific areas that we will use in our optimization are page titles, Meta tags, code, external link popularity and reciprocal linking, internal linking fluidity, site structure, keyword density of content. For maximum possible effect, this can require dramatic changes to both design and content however we strive for as little design and content changes as possible. All changes will be agreed before being uploaded to the live site.

Mini-sites – The value of a mini-site is two-fold. Whilst building up the number of relevant, reciprocal links to your site (thus in turn driving up your rankings) it also acts as a separate promotional entity to be ranked in the search engines.

Epos’s Exclusive Reciprocal Linking System – The value of reciprocal links between sites cannot be under played. Many search engines (notably Google) place high value on sites with a large number of relevant links from highly positioned sites and therefore assign rank accordingly. Epos offers a unique and discreet reciprocal linking system that maximizes the potential value of such links through a tested structure and massive link base. The system is designed not to be obvious and therefore not to detract from the emphasis of the site itself.

Free web site analysis